Adland PDF ePub eBook

Books Info:

Adland free pdf Adland is a ground-breaking examination of modern advertising, from its origins and evolution to the current advertising landscape. Bestselling author and journalist Mark Tungate examines key developments in advertising, from copy adverts, radio and television, to the opportunities afforded by the explosion of digital media and then interviews leading names in advertising today, including Jean-Marie Dru, Sir Alan Parker, Sir John Hegarty and Sir Martin Sorrell, as well as 20th century industry luminaries such as Phil Dusenberry and George Lois. Exploring the roots of the advertising industry in New York and London, from Hopkins and Lasker to the Mad Men of the 50s, Tungate then covers today's big communication groups and the emerging markets of Eastern Europe, Asia and Latin America. Adland offers a comprehensive examination of a global industry and suggests ways in which it is likely to develop in the future.

About Mark Tungate

Mark Tungate is a British journalist based in Paris. He is the author of six books about branding and marketing including Fashion Brands and The Escape Industry, both published by Kogan Page. His articles have appeared in publications ranging from Campaign and Advertising Age to the Financial Times. He also has a weekly column in the French marketing journal Strategies. Alongside his writing, he heads the jury of the Epica Awards.

Details Book

Author : Mark Tungate
Publisher : Kogan Page Ltd
Data Published : 03 January 2015
ISBN : 0749476370
EAN : 9780749476373
Format Book : PDF, Epub, DOCx, TXT
Number of Pages : 272 pages
Age + : 15 years
Language : English
Rating :

Reviews Adland



17 Comments Add a comment




Related eBooks Download


  • Using Qualitative Research in Advertising free pdfUsing Qualitative Research in Advertising

    The Second Edition remains the only book to discuss both theory and application of qualitative research techniques to inspire great advertising and build strong brands. Using a step-by-step approach. designed for students considering advertising careers and for those currently working in the advertising industry..


  • Contemporary Advertising  free pdfContemporary Advertising

    "Contemporary Advertising. 13e". is one of the best-selling advertising texts in this field. Known as the 'coffee table book' for Advertising. it is known for its current examples. the author's ability to pull from real-world experiences..


  • Plunkett's Advertising  free pdfPlunkett's Advertising

    Vital to businesses of all types. the fields of advertising. marketing and branding are covered in-depth in this important volume. from advertising on radio and television to direct mail..


  • Advertising and Promotion free pdfAdvertising and Promotion

    Advertising and Promotion introduces the key concepts. issues and processes for the study of advertising and promotion. It offers first-hand examples gathered from leading international advertising agencies and is told from the perspective of the agency to help give you a fun and creative insider view and think beyond the client position..


  • 30-Second Politics free pdf30-Second Politics

    Advertising overwhelms news coverage. That is the essence of the point Montague Kern drives home repeatedly throughout her insightful examination of political advertising in the eighties...Any professional interested in political advertising would profit from reading this book..


  • Adland free pdfAdland

    . Adland is a ground-breaking examination of modern advertising, from its origins and evolution to the current advertising landscape. Bestselling author and journalist Mark Tungate examines key develo