Content Strategy PDF ePub eBook

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Content Strategy free pdf If you've been asked to get funding for a content strategy initiative and need to build a compelling case, if you've been approached by your staff to implement a content strategy and want to know the business benefits, or if you've been asked to sponsor a content strategy project and don't know what one is, this book is for you. Rahel Anne Bailie and Noz Urbina come from distinctly different backgrounds, but share a deep understanding of how to help your organization build a content strategy. This book provides practical advice on how to sell, create, implement, and maintain a content strategy, including case studies that show both successful and not so successful efforts.

About Rahel Anne Bailie

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Details Book

Author : Rahel Anne Bailie
Publisher : XML Press
Data Published : 28 December 2012
ISBN : 1937434168
EAN : 9781937434168
Format Book : PDF, Epub, DOCx, TXT
Number of Pages : 306 pages
Age + : 15 years
Language : English
Rating :

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