Beyond the Obvious PDF ePub eBook

Books Info:

Beyond the Obvious  free pdf The Killer Questions Your Company Should Be AskingGenerating and executing great ideas is the key to staying ahead in a rapidly changing world. It seems so basic. Why is it so hard to actually get right? According to innovation expert Phil McKinney, the real problem is that we're teaching people to ask the wrong questions about their businesses--or none at all. There has to be a better way. In Beyond the Obvious, McKinney will help you use his proven FIRE (Focus, Ideation, Rank, Execution) Method to dig deeper and get back to asking the right questions--the ones all companies must ask to survive. Full of real-world examples, this book will change the way you operate, innovate, and create, and it all begins with battle-tested questions Phil has gathered on note cards throughout his career. Shared for the first time here, these "Killer Questions" include:

  • What are the rules and assumptions my industry operates under? What if the opposite were true?
  • What will be the buying criteria used by my customer in 5 years?
  • What are my unshakable beliefs about what my customers want?
  • Who uses my product in ways I never anticipated?
These questions will reframe the way you see your products, your customers, and the way the two interact. Whether you're a company of thousands or a lean startup, Beyond the Obvious will give you the skills and easy-to-follow plan you need to make both the revolutionary changes and nuanced tweaks required for success.Praise for Beyond the Obvious"Human beings are creatures of habit, so getting ourselves and our teams to think beyond the obvious is a challenge we face all the time. Phil McKinney is an innovation expert, and his killer questions and hit-the-spot anecdotes provide a great way to get out in front of opportunities we otherwise won't see."--Geoffrey Moore, author of Crossing the Chasm and Escape Velocity"I've always believed that asking the right questions is the essence of design. Phil McKinney proves that point with this wonderful set of killer questions that will jumpstart--or greatly enhance-- your innovation efforts."--B. Joseph Pine II, co-author, The Experience Economy

About Phil McKinney

However, at the moment we cannot offer you specifics of your Author Phil McKinney. However, this does not always mean that we don't work on the selection. We all request that you allow us in this particular make any difference. Should you have leisure time and want will probably greatly appreciate in case you present to people the information. Any time getting such feedback and data by customers regarding the Beyond the Obvious Manager Phil McKinney, we all initially the woman's verify. As soon as most of us make sure that many correct, just submit this. All of us understand why aid and also many thanks before hand.

Details Book

Author : Phil McKinney
Publisher : Hyperion Books
Data Published : 07 February 2012
ISBN : 1401326218
EAN : 9781401326210
Format Book : PDF, Epub, DOCx, TXT
Number of Pages : 272 pages
Age + : 15 years
Language : English
Rating :

Reviews Beyond the Obvious



17 Comments Add a comment




Related eBooks Download


  • Beyond the Obvious free pdfBeyond the Obvious

    The Killer Questions Your Company Should Be Asking Generating and executing great ideas is the key to staying ahead in a rapidly changing world. It seems so basic. Why is it so hard to actually get right..


  • Company Law (Q  free pdfCompany Law (Q

    Suitable for undergraduate. CPE and vocational courses. the Questions and Answers series gives knowledge on how examiners would answer exam questions. Each book contains 50 questions on topics commonly found on exam papers..


  • That's a Great Question free pdfThat's a Great Question

    Provocative questions matter because they: Bring clarity to purpose. decisions and tasksFoster innovationEnhance problem-solving abilitiesStrengthen trustImprove listening skillsBuild confidence and grow careersImprove individual and organizational performanceHigh-performing leaders create an environment where questions -- especially tough questions -- are welcomed..


  • Really Really Big Questions free pdfReally Really Big Questions

    "100 Really Really Big Questions" is an unusual and fun introduction to philosophy that explores life's important but often unanswered questions. Readers will be able to explore the history of thought and the great thinkers and learn how to think rationally for themselves..


  • The Roles and Function of Parliamentary Questions free pdfThe Roles and Function of Parliamentary Questions

    Parliamentary questions are a feature of almost all national legislatures. Despite this. we know very little about how questions are used by MPs and what impact questions have on controlling the government..


  • Beyond the Obvious  free pdfBeyond the Obvious

    . The Killer Questions Your Company Should Be AskingGenerating and executing great ideas is the key to staying ahead in a rapidly changing world. It seems so basic. Why is it so hard to actually get r