22 Keys to Sales Success PDF ePub eBook

Books Info:

22 Keys to Sales Success free pdf The art of selling financial products and services is a challenging process, requiring new skills and continuous learning to thrive in a constantly changing environment. With skeptical, bear-market bruised consumers demanding more for less, a solid, practical guideline is needed for both new and experienced salespeople to follow. Each chapter in this guide addresses a fundamental issue in selling, representing the best practices of high-producing financial advisers and insurance professionals in the industry. The authors draw on their many years of personal experience in selling financial services to help salespeople improve their skill sets and fundamental abilities. The 22 precepts zero in on key issues - from qualifying clients to perfecting the sales presentation to overcoming objections - which financial services professionals need to master the art of selling.

About James M. Benson

james m. benson is president and chief executive officer of john hancock life insurance company, a division of manulife financial corporation. overseeing insurance and annuity sales, marketing, and distribution operations, he is responsible for all of the company's distribution channels. prior to joining hancock, he was president of metlife's individual business unit and was also chairman and chief executive officer of new england financial, as well as chairman, president, and chief executive officer of genamerica financial corporation. before joining new england financial and metlife, jim held the dual position of president and chief operating officer of equitable companies, inc. and was chief executive officer of its flagship life insurance operation, equitable life assurance society. from 1968 to 1984, he held a variety of positions in sales, marketing, and product development with pacific mutual life insurance company. paul karasik is the president of the business institute, a sales and management training and consulting company. he has devoted eighteen years to helping america's financial industry professionals achieve their goals. paul is the author of six business classics, including sweet persuasion, how to make it big in the seminar business, and seminar selling: the ultimate resource guide for marketing financial services. he is the founder of the american seminar leaders association and a popular presenter at professional conferences and seminars throughout north america.

Details Book

Author : James M. Benson
Publisher : Bloomberg Press
Data Published : 01 April 2004
ISBN : 1576601498
EAN : 9781576601495
Format Book : PDF, Epub, DOCx, TXT
Number of Pages : 203 pages
Age + : 15 years
Language : English
Rating :

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