How to Measure Anything PDF ePub eBook

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How to Measure Anything free pdf Now updated with new measurement methods and new examples, How to Measure Anything shows managers how to inform themselves in order to make less risky, more profitable business decisions This insightful and eloquent book will show you how to measure those things in your own business, government agency or other organization that, until now, you may have considered "immeasurable," including customer satisfaction, organizational flexibility, technology risk, and technology ROI. * Adds new measurement methods, showing how they can be applied to a variety of areas such as risk management and customer satisfaction * Simplifies overall content while still making the more technical applications available to those readers who want to dig deeper * Continues to boldly assert that any perception of "immeasurability" is based on certain popular misconceptions about measurement and measurement methods * Shows the common reasoning for calling something immeasurable, and sets out to correct those ideas * Offers practical methods for measuring a variety of "intangibles" * Provides an online database (www.howtomeasureanything.com) of downloadable, practical examples worked out in detailed spreadsheets Written by recognized expert Douglas Hubbard creator of Applied Information Economics How to Measure Anything, Third Edition illustrates how the author has used his approach across various industries and how any problem, no matter how difficult, ill defined, or uncertain can lend itself to measurement using proven methods.

About Douglas W. Hubbard

DOUGLAS W. HUBBARD is the inventor of Applied InformationEconomics (AIE), a measurement methodology that has earned himcritical praise from The Gartner Group, Giga Information Group, andForrester Research. He is an internationally recognized expert inthe field of decision analysis and challenging measurements and isa popular speaker at numerous conferences. He has written articlesfor Information Week, CIO Enterprise, and DBMSMagazine. He is the author of The Failure of RiskManagement: Why It s Broken and How to Fix It andPulse: The New Science of Harnessing Internet Buzz to TrackThreats and Opportunities.


Details Book

Author : Douglas W. Hubbard
Publisher : John Wiley
Data Published : 25 April 2014
ISBN : 1118539273
EAN : 9781118539279
Format Book : PDF, Epub, DOCx, TXT
Number of Pages : 432 pages
Age + : 15 years
Language : English
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