Aligning Strategy and Sales PDF ePub eBook

Books Info:

Aligning Strategy and Sales free pdf "The best sales book of the year" -- strategy business magazine That gap between your company's sales efforts and strategy? It's real--and a huge vulnerability. Addressing that gap, actionably and with attention to relevant research, is the focus of this book. In Aligning Strategy and Sales, Harvard Business School professor Frank Cespedes equips you to link your go-to-market initiatives with strategic goals. Cespedes offers a road map to articulate strategy in ways that people in the field can understand and that will fuel the behaviors required for profitable growth. Without that alignment, leaders will press for better execution when they need a better strategy, or change strategic direction with great cost and turmoil when they should focus on the basics of sales execution. With thoughtful, clear, and engaging examples, Aligning Strategy and Sales provides a framework for diagnosing and managing the core levers available for effective selling in any organization. It will give you the know-how and tools to move from ideas to action and build a sales effort linked to your firm's unique goals, not a generic selling formula. Cespedes shows how sales efforts affect all elements of value creation in a business, whether you're a start-up seeking to scale or an established firm looking to jump-start new growth. The book provides key insights to optimize your firm's customer management activities and so improve selling and strategy.

About Frank V. Cespedes

Frank V. Cespedes is the MBA Class of 1973 Senior Lecturer of Business Administration at Harvard Business School. He has run a business, served on the boards of established corporations as well as start-ups, and consulted to companies around the world. He is the author of six books and many articles in Harvard Business Review, the Wall Street Journal, California Management Review, and other publications.

Details Book

Author : Frank V. Cespedes
Publisher : Harvard Business Press
Data Published : 02 September 2014
ISBN : 1422196054
EAN : 9781422196052
Format Book : PDF, Epub, DOCx, TXT
Number of Pages : 336 pages
Age + : 15 years
Language : English
Rating :

Reviews Aligning Strategy and Sales



17 Comments Add a comment




Related eBooks Download


  • Sales Strategy for Business Growth free pdfSales Strategy for Business Growth

    This book is designed to help businesses construct and implement their sales strategy. The world is changing extremely quickly. with ever more competition entering different markets and making use of advancing technology..


  • Sales Strategy free pdfSales Strategy

    Based on his 30 years of experience of corporate sales within blue chip companies. the author of this study provides a look at the strategy of corporate sales. Focusing on the negotiation of large (multi-million pound) contracts in both manufacturing and service sectors..


  • Strategic Sales Presentations free pdfStrategic Sales Presentations

    When your big moment comes. will you be ready. Strategic sales presentations. those given to high level decision makers at the crucial time in the sales process. are the most highly leveraged activities in sales-and those that most sales professionals are least prepared for..


  • e-Selling free pdfe-Selling

    The sales function is the front-line of any business. Keeping up with the latest sales techniques is essential. as well as ensuring you have a motivated. incentivised and focused sales team well-versed in the basics of selling..


  • The Aspirational Investor  free pdfThe Aspirational Investor

    The chief investment officer of Merrill Lynch Wealth Management explains why goals. not markets. should be the primary focus of your investment strategy and offers a practical. innovative framework for making smarter choices about aligning your goals to your investment strategy..


  • Aligning Strategy and Sales free pdfAligning Strategy and Sales

    Book Free Online. "The best sales book of the year" -- strategy business magazine That gap between your company's sales efforts and strategy? It's real--and a huge vulnerability. Addressing that gap,