Doing Business in China PDF ePub eBook

Books Info:

Doing Business in China free pdf Aimed specifically at Western and non-Chinese businesses and managers this book offers a theoretical framework for understanding Chinese business culture and a practical guide to business practices, market conditions, negotiations, organizations, networks and the business environment in China and the factors that can lead to business success. The authors guide the reader through the processes of market entry, marketing and managing operations in this unique social and cultural context by including: case studies and examples of business ventures as diverse as ornamental lamps, car washes, sausages and outdoor clothing discussions of the issues surrounding products, pricing, distribution and advertising advice on choosing business partners, negotiating and entering Chinese Overseas markets guides to further resources in local cultures to help businesses tailor their strategies to local conditions.Building on the strengths of the first two editions with new case studies, updated discussion of the evolving marketplace and its interactions with government and a new chapter on business law, the third edition of Doing Business in China will continue to be the number one resource for students of international business and managements studies and practitioners with an eye on China.

About Chao Xi

Tim Ambler is Senior Fellow at the London Business School. Morgen Witzel is Honourary Senior Fellow at the School of Business and Economics, University of Exeter, and editor-in chief of Corporate Finance Review. Chao Xi is Assistant Professor at the Faculty of Law, the Chinese University of Hong Kong.

Details Book

Author : Chao Xi
Publisher : Routledge
Data Published : 11 October 2008
ISBN : 041543632X
EAN : 9780415436328
Format Book : PDF, Epub, DOCx, TXT
Number of Pages : 304 pages
Age + : 15 years
Language : English
Rating :

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