Handbook of Service Marketing Research PDF ePub eBook

Books Info:

Handbook of Service Marketing Research free pdf The Handbook of Service Marketing Research brings together an all-star team of leading researchers in service marketing to explore many of the hottest topics in service marketing today. Cutting-edge topics include: customer relationships and loyalty, customer-centered metrics, managing customer contacts, product and pricing, digital service marketing, rethinking the marketing function, and service for society. This book, which includes authors from both academia and industry, will provide academics with an invaluable current view of the field and practitioners with a window into the latest academic thinking. With chapters from internationally renowned contributors, this comprehensive yet concise Handbook will appeal to service marketing academics, researchers and service practitioners.

About Roland T. Rust

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Details Book

Author : Roland T. Rust
Publisher : Edward Elgar Publishing Ltd
Data Published : 28 February 2014
ISBN : 0857938843
EAN : 9780857938848
Format Book : PDF, Epub, DOCx, TXT
Number of Pages : 688 pages
Age + : 18 years
Language : English
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