Preventing Brandslaughter PDF ePub eBook

Books Info:

Preventing Brandslaughter free pdf The brand, as a tangible expression of a top performing culture, comes to life when its elements - including the mission - are taken off the wall and put into daily action at all levels and through all individuals in the organization. This occurs, and is measured through, what David calls "ABI" - the Audit of Brand Integrity - are we living our brand? l In this book, Preventing BrandSlaughter, David Corbin outlines, in the form of a parable - the story of Reliant Hospital - how essential brand is to the foundational responsibility of any organization - attracting, engaging and keeping top performers.

About David M Corbin

DAVID M. CORBIN has been referred to as "Robin Williams with an MBA" because of his very practical, high-content speeches, coupled with entertaining and sometimes sidesplitting stories and applications. A former psychotherapist with a background in healthcare, he has served as a management and leadership consultant to businesses and organizations of all sizes-from Fortune 20 companies to businesses with less than 1 million-and enjoys the challenges of all. He has worked directly with the presidents of companies such as AT

Details Book

Author : David M Corbin
Publisher : Createspace
Data Published : 09 July 2015
ISBN : 1514725991
EAN : 9781514725993
Format Book : PDF, Epub, DOCx, TXT
Number of Pages : 136 pages
Age + : 15 years
Language : English
Rating :

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    Download ePub Books Free. The brand, as a tangible expression of a top performing culture, comes to life when its elements - including the mission - are taken off the wall and put into daily action at