Seducing Strangers PDF ePub eBook

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Seducing Strangers free pdf The author says it best: "This book is for people like you and me. People who go to work and--using words, pictures, music, and stories--are expected to make s**t happen . . . to make the phone lines light up and the in-box fill up. Attract fans, friends, and followers. Make the cash register ring. Win the business. Close the deal. Sell something." Joshua Weltman knows just how to do that, and teach others how to do it, too. An advertising creative director for more than 25 years and the "Mad Men" co-producer responsible for Don Draper's credibility as an advertising genius, Weltman distills everything he knows about the art of persuasion into a playbook?of rules, principles, insights, insider anecdotes, and more, all tailored to the fast-changing life in the information economy. Weltman identifies the four elements of selling--one of which is behind everything from a national television campaign to an email blast. There's the ad that makes people curious--"want to know more?" That creates a sense of urgency That increases market share--"why we're unique, or just better." And the ad that protects margins--"thank you for your loyalty." And then Weltman explains how to employ these strategies, including: the six words that win business- the four kinds of stories- what to do if your product sucks- why lying in an ad will never pay off- why information reduces doubt- how to think like a force-multiplier- why different is better than better- why to remove jargon and acronyms and reveal ideas and relationships. Advertising, Joshua Weltman argues, is a toolbox, not a tool, and used right it makes people happy. "Seducing Strangers" shows you how.""People often ask me questions, or ask my opinions, on or about the world of advertising. My stock response is 'You know I play a fictional advertising executive, right?' That's usually used to cover the ignorance or stupidity of whatever I am about to say next. In the future I will simply refer them to Josh Weltman."" --from the Foreword by Jon Hamm

About Joshua Weltman

Sad to say, currently we simply cannot supply you with information about the actual Writer Joshua Weltman. However, this does not mean we don't work to be with her selection. We also consult that you simply allow us in this matter. If you have spare time and need will probably hugely get pleasure from if you offer you the information you have. Any time getting these kinds of comments and knowledge through consumers with regards to the Seducing Strangers Founder Joshua Weltman, many of us 1st the girl check out. After all of us make sure that all correct, only article it. We all fully grasp this aid along with many thanks before hand.

Details Book

Author : Joshua Weltman
Publisher : Turtleback Books
Data Published : 07 April 2015
ISBN : 0606368876
EAN : 9780606368872
Format Book : PDF, Epub, DOCx, TXT
Number of Pages : 208 pages
Age + : 15 years
Language : English
Rating :

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    . The author says it best: "This book is for people like you and me. People who go to work and--using words, pictures, music, and stories--are expected to make s**t happen . . . to make the phone line