Cradle to Cradle PDF ePub eBook

Books Info:

Cradle to Cradle free pdf 'Reduce, reuse, and recycle' urge environmentalists- in other words, do more with less in order to minimize damage. But as architect William McDonough and chemist Michael Braungart point out in this provocative, visionary book, this approach only perpetuates the one-way, 'cradle to grave' manufacturing model, dating to the Industrial Revolution, that creates such fantastic amounts of waste and pollution in the first place. Why not challenge the belief that human industry must damage the natural world? In fact, why not take nature itself as our model for making things? A tree produces thousands of blossoms in order to create another tree, yet we consider its abundance not wasteful but safe, beautiful and highly effective.Waste equals food. Guided by this principle, McDonough and Braungart explain how products can be designed from the outset so that, after their useful lives, they will provide nourishment for something new - continually circulating as pure and viable materials within a 'cradle to cradle' model. Drawing on their experience in redesigning everything from carpeting to corporate campuses, McDonough and Braungart make an exciting and viable case for putting eco-effectiveness into practice, and show how anyone involved in making anything can begin to do so as well.

About Michael Braungart

Michael Braungart is a chemist and founder of the Environmental Protection Encouragement Agency (EPEA) in Hamburg. He has been lecturing at universities, businesses and institutions around the world since 1984 on critical new concepts for ecological chemistry, and is the recipient of numerous awards, honours and fellowships. William McDonough is an architect and founding principal of William McDonough Parners based in Virginia. In 1999, Time magazine recognised him as a 'Hero for our Planet', and in 1996 he received the Presidential Award for Sustainable Development, the highest environmental honour given by the United States.

Details Book

Author : Michael Braungart
Publisher : Vintage
Data Published : 29 January 2009
ISBN : 0099535475
EAN : 9780099535478
Format Book : PDF, Epub, DOCx, TXT
Number of Pages : 208 pages
Age + : 15 years
Language : English
Rating :

Reviews Cradle to Cradle



17 Comments Add a comment




Related eBooks Download


  • Cradle to Cradle free pdfCradle to Cradle

    'Reduce. reuse. and recycle' urge environmentalists- in other words. do more with less in order to minimize damage. But as architect William McDonough and chemist Michael Braungart point out in this provocative..


  • Cradle to Cradle  :  Remaking the Way We Make Things free pdfCradle to Cradle : Remaking the Way We Make Things

    "Reduce. reuse. recycle." urge environmentalists- in other words. do more with less in order to minimize damage. As William McDonough and Michael Braungart argue in their provocative..


  • From the Cradle to the Grave free pdfFrom the Cradle to the Grave

    Excerpt from From the Cradle to the Grave: Life of Eld- Solon A. Howenstine Childhood and Parentage. - The Childhood Home. - Speaking in Public- Experiences in a New Country..


  • Cat's Cradle free pdfCat's Cradle

    Kurt Vonnegut's "Cat's Cradle" is an irreverent and highly entertaining fantasy about the playful irresponsibility of nuclear scientists. beautifully repackaged as part of the Penguin Essentials range..


  • Out of the Cradle Endlessly Rocking free pdfOut of the Cradle Endlessly Rocking

    Out of the Cradle Endlessly Rocking delves deeply into the notion of motherhood in Sylvia Plath's work in order to redeem Plath from the one-dimensional role assigned to her of the suicidal..


  • Cradle to Cradle free pdfCradle to Cradle

    Comic Books Download. 'Reduce, reuse, and recycle' urge environmentalists- in other words, do more with less in order to minimize damage. But as architect William McDonough and chemist Michael Braunga