Harvesting Intangible Assets PDF ePub eBook

Books Info:

Harvesting Intangible Assets free pdf Whether you call it "harvesting intangible assets" or "intellectual property management," organizations must make the most of everything they have to offer if they want to remain competitive. Yet, the majority of companies are oblivious to the wealth of revenue-producing opportunities hiding just below the strategic surface. In this thought-provoking book, author Andrew J. Sherman shares insights and expertise gleaned from his work with some of the world's leading companies who have capitalized on intellectual assets such as patents, trademarks, customer information, software codes, databases, business models, home-grown processes, and employee expertise. Featuring instructive examples from organizations including Proctor

About Andrew J. Sherman

ANDREW J. SHERMAN is a partner in the Washington, D.C. office of Jones Day and a top-rated Adjunct Professor in the MBA and Executive MBA programs at the University of Maryland. An internationally recognized authority on the legal and strategic aspects of business growth, he is frequently called upon by the media to share his expertise. He has been featured or quoted in The Wall Street Journal, USA Today, The New York Times, BusinessWeek, Fortune, Investor's Business Daily, Forbes, Entrepreneur, U.S. News

Details Book

Author : Andrew J. Sherman
Publisher : Amacom
Data Published : 01 October 2011
ISBN : 0814416993
EAN : 9780814416990
Format Book : PDF, Epub, DOCx, TXT
Number of Pages : 288 pages
Age + : 15 years
Language : English
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