Demystifying Business Celebrity PDF ePub eBook

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Demystifying Business Celebrity free pdf Business celebrities such as Bill Gates, Richard Branson and Rupert Murdoch are among the most widely recognised, admired and vilified individuals in the world. In common with their celebrity peers from the entertainment, sports, arts and political worlds, business celebrities exert an influence that is pervasive, but difficult to assess, evaluate and explain. In the first systematic exploration of business celebrity, this book defines the phenomenon, describes how it is constructed and explains why it exists. Business celebrities include entrepreneurs, business leaders and CEOs, and management gurus. The book argues that these individuals are created by a process of 'celebrification' -- the orchestrated co-production and cross-promotion of exemplary business personalities via a wide range of media platforms. While celebrification processes have never been as sophisticated or extensive as they are in the context of the contemporary 'spectacle society', this book shows that the celebrification of business leaders is neither a new nor marginal phenomenon.Demystifying Business Celebrity raises questions about the impact and significance of celebrification upon our understanding of, and our ability to promote the practice of leadership in an enlightened manner.

About Timothy Clark

Copenhagen Business School, Denmark Durham Business School, UK The University of Auckland Business School, New Zealand

Details Book

Author : Timothy Clark
Publisher : Routledge
Data Published : 20 August 2009
ISBN : 0415327822
EAN : 9780415327824
Format Book : PDF, Epub, DOCx, TXT
Number of Pages : 192 pages
Age + : 15 years
Language : English
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