Wharton on Dynamic Competitive Strategy PDF ePub eBook

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Wharton on Dynamic Competitive Strategy free pdf WHARTON on DYNAMIC COMPETITIVE STRATEGY "A valuable contribution, this insightful book makes it clear that strategy is not a one-time search for a sustainable competitive advantage, but a continuous monitoring of the environment, consumers, and competitors with the object of making the right moves in a dynamically changing competitive landscape." -Philip Kotler S.C. Johnson

About George S. Day

GEORGE S. DAY, PhD, is a marketing professor at The Wharton School. He is widely recognized as the father of market--driven strategy. DAVID J. REIBSTEIN, PhD, is a marketing professor at The Wharton School. He is a leading scholar in the field of competitive marketing strategy. ROBERT E. GUNTHER was the coordinating writer for Wharton on Managing Emerging Technologies and Wharton on Dynamic Competitive Strategy.

Details Book

Author : George S. Day
Publisher : John Wiley
Data Published : 03 September 2004
ISBN : 0471689572
EAN : 9780471689577
Format Book : PDF, Epub, DOCx, TXT
Number of Pages : 480 pages
Age + : 15 years
Language : English
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