Marketing Communications PDF ePub eBook

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Marketing Communications free pdf How many marketing messages do you think you see a day? Why do some stick with us more than others? Why do we all remember the Cadbury's gorilla drummer or the Budweiser Frogs? What do they say about the brand? How will you communicate your own marketing messages just as successfully? In this book John Egan draws on both his industry and academic background to explain the why as well as the how of marketing communications. The text covers all the important topics relevant to your course, as well as key issues such as ethical marketing and the changing face of communications which will help improve your grade. There is also a full companion website with key revision tools to help you succeed. With engaging examples ranging from HSBC to James Bond, to the Arab Spring and One Direction, this book will not only help you to do well in your course, it will give you solid foundation for working in the industry in the easiest way possible, but making it fun along the way. Relatable, contemporary and most of all jam packed with everything you need to know, this is the marketing communication book you need.

About John Egan

Professor John Egan, is Head of the Department of Marketing at Regent's University, London. He is Chair of the Academy of Marketing, the major UK academic marketing organisation, and Chair of the Learning Advisory Group, formally the Senate, of the Chartered Institute of Marketing. He is a Chartered Marketer, a Fellow of the Higher Education Academy and a Freeman of the Worshipful Company of Marketors. Professor Egan has a long publishing career and is the Editor of The Marketing Review and on the editorial boards of the European Journal of Marketing, the Journal of Political Marketing and Marketing, Intelligence

Details Book

Author : John Egan
Publisher : SAGE Publications Ltd
Data Published : 20 October 2014
ISBN : 1473908620
EAN : 9781473908628
Format Book : PDF, Epub, DOCx, TXT
Number of Pages : 440 pages
Age + : 15 years
Language : English
Rating :

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