Sleights of Mind PDF ePub eBook

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Sleights of Mind free pdf "This book doesn't just promise to change the way you think about sleight of hand and David Copperfield--it will also change the way you think about the mind." --Jonah Lehrer, author of "How We Decide" and "Proust Was A Neuroscientist "Stephen Macknik and Susana Martinez-Conde, the founders of the exciting new discipline of neuromagic, have convinced some of the world's greatest magicians to allow scientists to study their techniques for tricking the brain. This book is the result of the authors' yearlong, world-wide exploration of magic and how its principles apply to our behavior. Magic tricks fool us because humans have hardwired processes of attention and awareness that are hackable--a good magician uses your mind's own intrinsic properties against you in a form of mental jujitsu. Now magic can reveal how our brains work in everyday situations. For instance, if you've ever bought an expensive item you'd sworn you'd never buy, the salesperson was probably a master at creating the "illusion of choice," a core technique of magic. The implications of neuromagic go beyond illuminating our behavior- early research points to new approaches for everything from the diagnosis of autism to marketing techniques and education. "Sleights of Mind" makes neuroscience fun and accessible by unveiling the key connections between magic and the mind.

About Stephen L Macknik

Stephen L. Macknik, Ph.D., is Director of the Laboratory of Behavioral Neurophysiology at the Barrow Neurological Institute in Phoenix, Arizona. Susana Martinez-Conde, Ph.D., is Director of the Laboratory of Visual Neuroscience at BNI. Sandra Blakeslee is a regular contributor to "Science Times" at "The New York Times" who specializes in the brain sciences, and the author of several books.

Details Book

Author : Stephen L Macknik
Publisher : Henry Holt
Data Published : 09 November 2010
ISBN : 1429951087
EAN : 9781429951081
Format Book : PDF, Epub, DOCx, TXT
Number of Pages : 304 pages
Age + : 15 years
Language : English
Rating :

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