Mid-Century Ads PDF ePub eBook

Books Info:

Mid-Century Ads free pdf Gleaned from thousands of images, this book offers the best of American print advertising in the age of the "Big Idea." From the height of American consumerism, bold and colorful campaigns paint a fascinating portrait of the 1950s and 60s, as concerns about the Cold War gave way to the carefree booze-and-cigarettes capitalism of the Mad Men era. Digitally remastered for optimum reproduction quality, the ads burst with crisp fonts and colors, as well as a sexy sense of possibility, beguiling their audience to buy everything from guns to girdles, cars to toothpaste, air travel to home appliances. At turns startling, amusing and inspiring, this panorama of mid-century marketing is at once an evocative period piece and a showcase of design innovation and advertising wit.

About Steven Heller

The editor: Cultural anthropologist and graphic design historian Jim Heimann is Executive Editor for TASCHEN America, and author of numerous books on architecture, pop culture, and the history of the West Coast, Los Angeles, and Hollywood. His unrivalled private collection of ephemera has been featured in museum exhibitions around the world and in dozens of books. The contributing author: Steven Heller is the co-chair of the School of Visual Arts MFA Designer as Author Program. For 33 years he was an art director for The New York Times, and currently writes the "Visuals" column for The New York Times Book Review. He is the author of 120 books on graphic design, illustration, and satiric art.

Details Book

Author : Steven Heller
Publisher : Taschen GmbH
Data Published : 25 March 2015
ISBN : 3836556324
EAN : 9783836556323
Format Book : PDF, Epub, DOCx, TXT
Number of Pages : 720 pages
Age + : 15 years
Language : English
Rating :

Reviews Mid-Century Ads



17 Comments Add a comment




Related eBooks Download


  • Mid-Century Ads free pdfMid-Century Ads

    Gleaned from thousands of images. this book offers the best of American print advertising in the age of the "Big Idea." From the height of American consumerism. bold and colorful campaigns paint a fascinating portrait of the 1950s and 60s..


  • Best Digital Marketing Campaigns in the World free pdfBest Digital Marketing Campaigns in the World

    With the enormous growth of the internet and social media sites. digital marketing is now worth more per annum than print advertising in the US. Social network advertising spending is expected to increase to a staggering $9..


  • Tinplate Toy Cars of the 1950s and 1960s from Japan free pdfTinplate Toy Cars of the 1950s and 1960s from Japan

    Tin toys had been made in Japan before the second World War but they reached new heights of realism in the 1950s. The post-war American occupation of Japan gave Japanese toymakers ready access to the lucrative American toy market and as a result most of the tin toy cars made in this period were based on American vehicles like Cadillacs..


  • The (Un)common Sense of Advertising free pdfThe (Un)common Sense of Advertising

    This delightful book contains a fresh new perspective on understanding the very basics of advertising. Peppered with illustrations and visuals. the author explains how a lot of advertising sense originates from personal experiences and common sense..


  • The Adman in the Parlor free pdfThe Adman in the Parlor

    How did advertising come to seem natural and ordinary to magazine readers by the end of the nineteenth century. The Adman in the Parlor explores readers' interactions with advertising during a period when not only consumption but advertising itself became established as a pleasure..


  • Mid-Century Ads free pdfMid-Century Ads

    Free Ebook Download. Gleaned from thousands of images, this book offers the best of American print advertising in the age of the "Big Idea." From the height of American consumerism, bold and colorful