Tourism and Hospitality Marketing PDF ePub eBook

Books Info:

Tourism and Hospitality Marketing free pdf With over 70 global case studies and vignettes, this textbook covers all the key marketing principles applied to tourism and hospitality, showing how these concepts work in practice and demonstrating the diverse range of tourism and hospitality products on offer. Chapters are packed with pedagogical features that will help readers consolidate their learning, including: - Chapter objectives - Key terms - Discussion questions and exercises - Links to useful websites - Profiles of successful individuals and organizations Tourism and Hospitality Marketing is accompanied by a website that offers lecturers answers to the discussion questions and exercises in the book, case study questions, a test bank, PowerPoint slides and a list of additional teaching resources.

About Simon Hudson

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Details Book

Author : Simon Hudson
Publisher : SAGE Publications Ltd
Data Published : 18 February 2008
ISBN : 1412946875
EAN : 9781412946872
Format Book : PDF, Epub, DOCx, TXT
Number of Pages : 488 pages
Age + : 15 years
Language : English
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