Hands-on Social Marketing PDF ePub eBook

Books Info:

Hands-on Social Marketing free pdf Continuing the success of the previous edition, "Hands-On Social Marketing, Second Edition" demystifies the process of developing and implementing a social marketing campaign. The author translates the concepts of marketing into a clear, step-by-step process that almost anyone can follow. It will be indispensable to both students and practitioners in the fields of public health, social services, and health care communications. Completely revised and updated, the Second Edition includes: material related to the rise of the internet and social media has been added to reflect major changes in the way social marketing is being done- a new case study has been added to reflect current trends- more on the emotional component to marketing- more in-depth information on communications theory has been added- more on ethics has been added- and, more on current channels (social networking sites, online gaming, entertainment education) has been added.

About Nedra Kline Weinreich

Nedra Kline Weinreich is President of Weinreich Communications, a consulting firm that works with nonprofits and government agencies to help them bring about health and social change. Since 1992, she has developed social marketing and social media programs for clients such as the U.S. Centers for Disease Control and Prevention, U.S. Substance Abuse and Mental Health Services Administration, National Institute for Child Health and Human Development, National Minority AIDS Council, Population Services International, Loyola University of Chicago and many others. Prior to her work with Weinreich Communications, Nedra designed health education and communication programs for public and private organizations. She earned her master's degree in health and social behavior from the Harvard School of Public Health and teaches a course on social marketing at the UCLA School of Public Health. She offers in-person and online trainings via her Social Marketing University program, as well as customized workshops. Nedra lives in Los Angeles, California, with her husband Gil and children Ariel and Leora. Nedra would love to hear from you with your thoughts about the book. You can reach her at: Email: weinreich@social-marketing.com Web: www.social-marketing.com Spare Change Blog: www.social-marketing.com/blog/ Twitter: www.twitter.com/Nedra

Details Book

Author : Nedra Kline Weinreich
Publisher : SAGE Publications Inc
Data Published : 08 December 2010
ISBN : 1412953693
EAN : 9781412953696
Format Book : PDF, Epub, DOCx, TXT
Number of Pages : 328 pages
Age + : 15 years
Language : English
Rating :

Reviews Hands-on Social Marketing



17 Comments Add a comment




Related eBooks Download


  • Strategic Social Marketing free pdfStrategic Social Marketing

    Strategic Social Marketing takes a systemic approach to explaining and illustrating the added value of applying marketing to solve social problems. The authors argue for the application of social marketing principals in a strategic..


  • Marketing Essentials, Student Edition free pdfMarketing Essentials, Student Edition

    Glencoe's NEW Marketing Essentials covers the very latest trends in marketing. including green marketing. marketing uses of social media. e-marketing. and global marketing..


  • Social Media Marketing All-in-One For Dummies free pdfSocial Media Marketing All-in-One For Dummies

    Learn the latest social media marketing techniques

    Social media continues to evolve at breakneck speed. and the savvy marketer needs to keep up. This bestselling guide to social media marketing has been completely updated to cover the newest vehicles..


  • Marketing Communications free pdfMarketing Communications

    With the proliferation of digital and social media. there has never been a more dynamic time to engage with marketing communications - and never has the integration of marketing communications (marcoms) principles into a strategic marketing plan been more challenging..


  • The New Rules of Marketing and PR free pdfThe New Rules of Marketing and PR

    The most updated edition yet of the benchmark guide to marketing and PR. with the latest social media. marketing. and sales trends. tools. and real-world examples of success This is the fifth edition of the pioneering guide to the future of marketing..


  • Hands-on Social Marketing free pdfHands-on Social Marketing

    Free Ebooks Sites. Continuing the success of the previous edition, "Hands-On Social Marketing, Second Edition" demystifies the process of developing and implementing a social marketing campaign. The a