The Fundamentals of Design Management PDF ePub eBook

Books Info:

The Fundamentals of Design Management free pdf "The Fundamentals of Design Management" is a comprehensive guide to managing the people, projects, processes and procedures behind the design of our everyday products, services, environments and experiences. This title emphasizes the inter-disciplinary nature of design management, and as such is of relevance to those from a number of backgrounds: art and design, business, marketing or media. It explicitly places the principles and processes of design within the context of a business or enterprise. "The Fundamentals of Design Management" considers the process of managing design through the experiences of a range of design practitioners and industry experts.

About Kathryn Best

Kathryn Best is a designer, consultant, educator and author. She runs courses in design, strategy and innovation for academia and industry, specialising in interdisciplinary and collaborative working methods. Kathryn previously worked in architecture, interiors and brand consultancy, both in the US and UK, where she specialised in retail design and narrative environments. Kathryn's current research interest is in the potential of design and design thinking as a tool for innovation and change in the context of business, society, culture and the environment.

Details Book

Author : Kathryn Best
Publisher : AVA Publishing SA
Data Published : 26 April 2010
ISBN : 2940411077
EAN : 9782940411078
Format Book : PDF, Epub, DOCx, TXT
Number of Pages : 208 pages
Age + : 15 years
Language : English
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