Quantifying the User Experience PDF ePub eBook

Books Info:

Quantifying the User Experience free pdf Quantifying the User Experience: Practical Statistics for User Research offers a practical guide for using statistics to solve quantitative problems in user research. Many designers and researchers view usability and design as qualitative activities, which do not require attention to formulas and numbers. However, usability practitioners and user researchers are increasingly expected to quantify the benefits of their efforts. The impact of good and bad designs can be quantified in terms of conversions, completion rates, completion times, perceived satisfaction, recommendations, and sales. The book discusses ways to quantify user research- summarize data and compute margins of error- determine appropriate samples sizes- standardize usability questionnaires- and settle controversies in measurement and statistics. Each chapter concludes with a list of key points and references. Most chapters also include a set of problems and answers that enable readers to test their understanding of the material. This book is a valuable resource for those engaged in measuring the behavior and attitudes of people during their interaction with interfaces. * Provides practical guidance on solving usability testing problems with statistics for any project, including those using Six Sigma practices* Show practitioners which test to use, why they work, best practices in application, along with easy-to-use excel formulas and web-calculators for analyzing data* Recommends ways for practitioners to communicate results to stakeholders in plain English* Resources and tools available at the authors' site: http://www.measuringu.com/

About Jeff Sauro

Jeff Sauro is a six-sigma trained statistical analyst and founding principal of Measuring Usability LLC. For fifteen years he's been conducting usability and statistical analysis for companies such as PayPal, Walmart, Autodesk and Kelley Blue Book or working for companies such as Oracle, Intuit and General Electric. Jeff has published over fifteen peer-reviewed research articles and is on the editorial board of the Journal of Usability Studies. He is a regular presenter and instructor at the Computer Human Interaction (CHI) and Usability Professionals Associations (UPA) conferences. Jeff received his Masters in Learning, Design and Technology from Stanford University with a concentration in statistical concepts. Prior to Stanford, he received his B.S. in Information Management

Details Book

Author : Jeff Sauro
Publisher : Morgan Kaufmann Publishers In
Data Published : 25 April 2012
ISBN : 0123849683
EAN : 9780123849687
Format Book : PDF, Epub, DOCx, TXT
Number of Pages : 312 pages
Age + : 15 years
Language : English
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