Brand Media Strategy PDF ePub eBook

Books Info:

Brand Media Strategy free pdf From YouTube to Facebook to the iPad, today's media landscape offers more tools and platforms for the savvy marketer than ever before. And with this rapidly evolving technology comes powerful ways to track what's working and what's not-and to ensure that you get the maximum impact for your brand. In a new, fully revised and updated edition, Brand Media Strategy, Second Edition explains how innovative marketers today are employing advertising and media communications to grow and build their brands. It explores the value of advertising in mass media, the use of digital media programs, and the employment of nonpaid and nontraditional media vehicles. This new edition provides a more in-depth explanation of social media, including how it should be incorporated into a company's brand media strategy, as well as how to develop social enabled media planning. This edition also includes updated case studies, including American Express, Chipotle, HSBC Bank, Kleenex, and Interscope Records, as well as a full update on all data and statistics, including the impact this new data has on brands and media, and how the communications planner needs to build this into their thinking. Here, Antony Young captures the shifts in the advertising and media industry with an up-to-the minute playbook that will show marketers and their advertising and marketing service agencies how to sell their brands in this new and evolving media landscape. Brand Media Strategy, Second Edition is a useful guide to how planners and marketers can think more strategically to drive top line sales growth.

About Antony Young

Antony Young is President of the Water Cooler Group, a media communications company that oversees Media Storm and other smaller agencies. He is former CEO of Mindshare and former CEO of Optimedia International US Inc. and has developed media campaigns across 16 different countries for influential global brands, such as Sony, Coca-Cola, McDonald's, Nokia, Procter and Gamble, T-Mobile, and Toyota. He is the co-author of Profitable Marketing Communications and writes regularly on media strategy for Advertising Age. In 2003, Mediaweek rated Young one of the top 25 most influential people in the media industry.

Details Book

Author : Antony Young
Publisher : Palgrave Macmillan
Data Published : 05 September 2014
ISBN : 1137279567
EAN : 9781137279569
Format Book : PDF, Epub, DOCx, TXT
Number of Pages : 256 pages
Age + : 15 years
Language : English
Rating :

Reviews Brand Media Strategy



17 Comments Add a comment




Related eBooks Download


  • Brand Media Strategy free pdfBrand Media Strategy

    From YouTube to Facebook to the iPad. today's media landscape offers more tools and platforms for the savvy marketer than ever before. And with this rapidly evolving technology comes powerful ways to track what's working and what's not-and to ensure that you get the maximum impact for your brand..


  • Social Media Marketing All-in-One For Dummies free pdfSocial Media Marketing All-in-One For Dummies

    Learn the latest social media marketing techniques

    Social media continues to evolve at breakneck speed. and the savvy marketer needs to keep up. This bestselling guide to social media marketing has been completely updated to cover the newest vehicles..


  • Media/Impact free pdfMedia/Impact

    Consistently praised for its engaging writing style. currency. and visual appeal. MEDIA/IMPACT: AN INTRODUCTION TO MASS MEDIA. 12th Edition focuses students on today's digital mass media industries and support businesses as well as the legal..


  • Collaborative Media free pdfCollaborative Media

    With many new forms of digital media--including such popular social media as Facebook. Twitter. and Flickr -- the people formerly known as the audience no longer only consume but also produce and even design media..


  • New Media, Old Media free pdfNew Media, Old Media

    New Media. Old Media is a comprehensive anthology of original and classic essays that explore the tensions of old and new in digital culture. Leading international media scholars and cultural theorists interrogate new media like the Internet..


  • Brand Media Strategy free pdfBrand Media Strategy

    Free Online Books ePub. From YouTube to Facebook to the iPad, today's media landscape offers more tools and platforms for the savvy marketer than ever before. And with this rapidly evolving technology