Handbook of Developments in Consumer Behaviour PDF ePub eBook

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Handbook of Developments in Consumer Behaviour free pdf This Handbook examines the area of consumer behaviour from the perspective of current developments and developing areas for the discipline, to new opportunities that comprehend the nature of consumer choice and its relationship to marketing. Consumer research incorporates perspectives from a spectrum of long-established sciences: psychology, economics and sociology. This Handbook strives to include this multitude of sources of thought adding geography, neuroscience, ethics and behavioural ecology, to this list. Encompassing scholars with a passion for researching consumers, this Handbook highlights important developments in consumer behaviour research including consumer culture, impulsivity and compulsiveness, ethics, behavioural ecology and examines evolutionary and neuroscience perspectives as well as consumer choice. Undergraduate and postgraduate students researchers in marketing with interests in consumer behaviour will find this enriching resource invaluable.

About Victoria Wells

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Details Book

Author : Victoria Wells
Publisher : Edward Elgar Publishing Ltd
Data Published : 27 June 2012
ISBN : 1849802440
EAN : 9781849802444
Format Book : PDF, Epub, DOCx, TXT
Number of Pages : 608 pages
Age + : 18 years
Language : English
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