Implementing Word of Mouth Marketing PDF ePub eBook

Books Info:

Implementing Word of Mouth Marketing free pdf This work helps you to learn to capitalize on online word of mouth, leverage its power, and measure results of your initiatives. Savvy, strategic, and right on time, "Implementing Word of Mouth Marketing" is the essential guide for any company or organization needing to understand the dynamics of online word of mouth. This powerful book will coach you to identify your own set of online influencers, craft the stories that will resonate with your consumers, and spread messages through cybercitizens who are social media experts. This work: guides you to identify and engage your online influencers to manage your reputation, promote your brands, and sell your products- reveals how word of mouth disperses online- explores strategies for your organization to engage its online advocates, tap into networks, and to mobilize the masses- explains how to design online word of mouth campaigns- and, includes measurement tools to gauge the impact word of mouth campaigns. Filled with case studies, research, and check lists, this invaluable guide will definitively show you how to leverage the power of online advocates to pass along stories, deliver recommendations, and draw people to purchasing points.

About Idil M. Cakim

Idil M. Cakim is Vice President of Inter-active Media at GolinHarris, a global public relations firm. She served on the board of the Word of Mouth Marketing Association, whose members include Dell, Microsoft, Hilton, Amway Global, 1-800-Flowers, and the AARP. She regularly publishes articles in business magazines and trade publications on social media and word- of-mouth strategies and has been quoted as an expert in online communications in the New York Times, the Financial Times, Harvard Business Review, CNet News, the Chicago Tribune, and other media.

Details Book

Author : Idil M. Cakim
Publisher : John Wiley
Data Published : 22 January 2010
ISBN : 0470442557
EAN : 9780470442555
Format Book : PDF, Epub, DOCx, TXT
Number of Pages : 224 pages
Age + : 15 years
Language : English
Rating :

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