The Corporate Sponsorship Toolkit PDF ePub eBook

Books Info:

The Corporate Sponsorship Toolkit free pdf Sponsorship is a privilege--don't abuse it. When you use sponsorship to build a brand, you are using the most powerful marketing tool you have. Why? Because you have the privilege of connecting with people and building relationships with them through something they have already decided they care about. Get it right and your results will skyrocket. Get it wrong and you could easily damage your brand. This comprehensive manual for corporate sponsorship will guide you through the mindset, strategies, and tactics to develop amazing, best-practice sponsorships that add value to people's event experiences and nurture your connection with those target markets, building preference, loyalty, and advocacy for real impact on your bottom line. This toolkit is packed with straightforward tools, techniques, templates, checklists, and resources--many of which are also provided on the included CD-ROM--to assist novices, seasoned professionals, and senior executives alike in getting the most from their sponsorship investments, doing it cost-effectively, and measuring the results.

About Kim Skildum-Reid

Kim Skildum-Reid is one of the sponsorship industry's most influential thought leaders. Her inspired yet practical approach and refreshing, irreverent style have won her legions of fans for her books, industry-leading blog, white papers, and media contributions. She is co-author of the number one industry bestseller, "The Sponsorship Seeker's Toolkit." Her white paper, "Last Generation Sponsorship," has been downloaded well over 600,000 times, and reprinted countless times in many industry magazines, and in eight languages. Her blog is one of the most popular, oft-quoted in the industry. She provides content and commentary to business and industry media around the world, including "Harvard Business Review," CNN, CNBC, Bloomberg, "Marketing News" (US), "Marketing Africa, Marketing Russia," "Sponsor" magazine (Netherlands), "Brand Republic" (UK), "National Business Review," (New Zealand), "Adnews" (Australia), "Marketing" (Australia), "South China Morning Post," "China Business Review," "Australian Financial Review," and many more.

Details Book

Author : Kim Skildum-Reid
Publisher : Freya Press
Data Published :
ISBN : 1921097086
EAN : 9781921097089
Format Book : PDF, Epub, DOCx, TXT
Number of Pages : 264 pages
Age + : 15 years
Language : English
Rating :

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