Developing the Public Relations Campaign PDF ePub eBook

Books Info:

Developing the Public Relations Campaign free pdf A practical, easy-to-follow approach to public relations Written for students taking advanced courses in public relations, the book takes a team project approach to learning about the field. The book introduces a three-step process-the PIE chart-that more accurately reflects the campaign development process used in the real world. Exercises and case studies in every chapter guide students through the development of their own public relations campaigns. This text is available in a variety of formats - print and digital. Check your favorite digital provider for your eText, including CourseSmart, Kindle, Nook, and more. To learn more about our programs, pricing options and customization, click the Choices tab. Learning Goals Upon completing this book, readers will be able to: * Develop their own public relations campaigns * Apply public relations skills to the real world * Understand how to apply communication theories to public relations

About Randall W. Bobbitt

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Details Book

Author : Randall W. Bobbitt
Publisher : Pearson
Data Published : 25 January 2013
ISBN : 0205066720
EAN : 9780205066728
Format Book : PDF, Epub, DOCx, TXT
Number of Pages : 288 pages
Age + : 15 years
Language : English
Rating :

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