Marketing Research PDF ePub eBook

Books Info:

Marketing Research free pdf Marketing Research: An Integrated Approach, 3rd Edition, is invaluable for anyone studying marketing research at a degree or diploma level and is core reading for those students taking the joint module on Marketing Research and Information offered by the Chartered Institute of Marketing and The Market Research Society. The book places research in the bigger picture of marketing and demonstrates how an understanding of marketing research is a key requirement of any effective marketing professional. The text integrates the key concepts and techniques of marketing research with the management of customer information from databases, loyalty cards and customer files. Marketing Research is written in a clear and accessible style using many examples, real-life case histories and discussions of current issues in marketing research and customer information management that makes it very suitable for supporting the delivery of single semester modules on marketing research. Online resources include an Instructor's Manual and PowerPoint slides for instructors, along with a free CD incorporating a 'demo' version of SNAP, one of the leading fully-integrated survey software packages for questionnaire design, data collection and analysis.

About Alan Wilson

Alan Wilson is Professor of Marketing at the University of Strathclyde Business School. He is also Senior Examiner for the Chartered Institute of Marketing and The Market Research Society. Prior to joining the University of Strathclyde, he held high level positions within leading London-based marketing research agencies and a management consultancy practice. He has written numerous articles on marketing research and has received a number of awards for his publications. He is also a fellow of both the Chartered Institute of Marketing and The Market Research Society.

Details Book

Author : Alan Wilson
Publisher : Financial Times Prentice Hall
Data Published : 14 September 2011
ISBN : 0273718703
EAN : 9780273718703
Format Book : PDF, Epub, DOCx, TXT
Number of Pages : 432 pages
Age + : 15 years
Language : English
Rating :

Reviews Marketing Research



17 Comments Add a comment




Related eBooks Download


  • Marketing Research free pdfMarketing Research

    Marketing Research: An Integrated Approach. 3rd Edition. is invaluable for anyone studying marketing research at a degree or diploma level and is core reading for those students taking the joint module on Marketing Research and Information offered by the Chartered Institute of Marketing and The Market Research Society..


  • Essentials of Marketing Research, Global Edition free pdfEssentials of Marketing Research, Global Edition

    For courses in Marketing Research at two- and four-year colleges and universities An engaging. do-it-yourself approach to marketing research Essentials of Marketing Research: A Hands-On Orientation presents a concise overview of marketing research via a do-it-yourself approach that engages students..


  • Exploring Marketing Research free pdfExploring Marketing Research

    EXPLORING MARKETING RESEARCH deals with the design. collection. analysis. and reporting of marketing research data relevant to a firm's current and future needs. The text focuses on students as managers..


  • Essentials of Marketing Research free pdfEssentials of Marketing Research

    This new book offers all the authority of Naresh Malhotra's best-selling Marketing Research title combined with lots of European examples and a clear focus on helping students to understand how to diagnose and direct research questions that will support marketing decision making..


  • Guerrilla Marketing Research free pdfGuerrilla Marketing Research

    Not only is marketing research well within the budget of any company. it's also a resource you can ill afford to ignore. "Guerrilla Marketing Research" shows how your business. whatever it's size. can benefit from conducting focus groups and surveys - and reveals how to do it for far less money than you think..


  • Marketing Research free pdfMarketing Research

    Free App To Download Books. Marketing Research: An Integrated Approach, 3rd Edition, is invaluable for anyone studying marketing research at a degree or diploma level and is core reading for those stu