Strategic Alliances and Marketing Partnerships PDF ePub eBook

Books Info:

Strategic Alliances and Marketing Partnerships free pdf "Strategic Alliances and Marketing Partnerships" will help you to understand how partnerships function and how you can manage them more effectively and efficiently. Based on solid research and dealing with key topics such as supply chain management, marketing channels and relationship management, it identifies the key factors that determine partnering excellence. Whatever the nature of the relationship - whether outsourcing, strategic alliances or co-manufacturing, there are eight distinctive relationship types identified by the authors to help managers optimize their business to business partnerships. With case studies from prominent, global organizations such as Walmart, Toyota, General Motors and Dell, "Strategic Alliances and Marketing Partnerships" will help you to understand the problems that affect partnering and how to make effective management decisions to improve both the relationship and productivity.

About Richard Gibbs

Richard Gibbs is an expert in relationship marketing and has held senior positions in major companies including Xerox and Novell Inc. His PhD from University of Gloucestershire was followed by an MBA from Henley Management College, and he continues to research into how firms gain competitive advantage through marketing channels. Andrew Humphries is currently CEO of SCCI Ltd, a company that specialises in measuring commercial relationship performance. Following a career in UK Royal Air Force as Head of Defence Aviation Logistics, he gained a PhD from Cranfield School of Management and an MBA from the Open University.

Details Book

Author : Richard Gibbs
Publisher : Kogan Page Ltd
Data Published : 03 February 2009
ISBN : 0749454849
EAN : 9780749454845
Format Book : PDF, Epub, DOCx, TXT
Number of Pages : 235 pages
Age + : 15 years
Language : English
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