Contemporary Marketing PDF ePub eBook

Books Info:

Contemporary Marketing free pdf Contemporary Marketing, Seventeenth Edition, is the proven, premier teaching and learning resource for foundational marketing courses. The authors provide thorough coverage of essential marketing principles, exploring all components of the marketing mix, and providing practical guidance to help students prepare for successful marketing careers. This trusted text continues to grow stronger with each groundbreaking new edition, preserving what has made previous editions perennial best-sellers, while adding innovative new features and up-to-date information on current trends, topics, research, and best practices in this ever-evolving field. Because it is so technologically advanced, student-friendly, instructor-supported, and more relevant than ever, Contemporary Marketing, Seventeenth Edition, remains in a class by itself.

About David Kurtz

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Details Book

Author : David Kurtz
Publisher : CENGAGE Learning Custom Publishing
Data Published : 04 February 2015
ISBN : 1305075366
EAN : 9781305075368
Format Book : PDF, Epub, DOCx, TXT
Number of Pages : 768 pages
Age + : 15 years
Language : English
Rating :

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