Brand Lands, Hot Spots and Cool Spaces PDF ePub eBook

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Brand Lands, Hot Spots and Cool Spaces free pdf To successfully establish an emotional bond with the customer, marketers have to access the mind and heart. Put the customer in the right mood, make him feel good and he's likely to spend money. In this riveting book, Mikunda analyses how this is achieved. From the Peggy Guggenheim Museum in Venice to Caesar's Palace in Las Vegas, from Swarovski's Crystal Worlds in Austria to the Guinness Store House in Dublin, we're taken on an exhilarating voyage of today's spectacular 'third places' - the new 'experience worlds' - and how they are created. The crucial point of Mikunda's observations is how a visitor's emotions are influenced through light, colour, shows, core attractions and sensory experiences. We learn how themed, or rather staged, marketing has become de rigueur in today's leisure-entertainment business.

About Christian Mikunda

Dr Christian Mikunda, internationally acclaimed dramatist, guru, psychologist and trend scout, specialises in advising companies worldwide on mood management in public spaces. Today he works with teams involving some of the world's most influential architects. Through his consultancy, CommEnt, he advises TV stations, shopping malls, hotel chains, museums, branded product manufacturers and city centres. He lectures at the University of Vienna.

Details Book

Author : Christian Mikunda
Publisher : Kogan Page Ltd
Data Published : 03 March 2006
ISBN : 0749445734
EAN : 9780749445737
Format Book : PDF, Epub, DOCx, TXT
Number of Pages : 240 pages
Age + : 15 years
Language : English
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