Global Sport Business PDF ePub eBook

Books Info:

Global Sport Business free pdf Global Sport Business: The Community Impact of Commercial Sport involves a range of pressing issues that come with the arrival of sport as a commodity in the world economy. It can be argued that, throughout the past two centuries, sport has always been recognized as both a frivolous pursuit of spending leisure time with friends and family, and as an activity that has substantial commercial value to be mined by entrepreneurs. However, only during the most recent wave of globalization, spurred by technological advancements that have led to achieving global reach in regard to potential customers, has sport entered a global marketplace that offers tremendous financial rewards for those who manage to control international sport organizations and events. In this book, global sport business is viewed from a number of different perspectives including a value chain approach to describing the sport industry- the ever increasing impact of the international media on sport business- how globalization influences the style of (sport) management- how social capital can be generated through sport business- and the emergence of social sport business. Overall, the different contributors to the book reflect on how sport's global (and as such commercial) attractiveness can, and often will impact locally, on communities of people and individuals. This book was published as a special issue of Sport in Society.

About Hans Westerbeek

Hans Westerbeek is the Director of the Institute of Sport, Exercise and Active Living (ISEAL) and Professor of Sport Business in the School of International Business at Victoria University (VU) in Melbourne, Australia. He also holds an appointment as Professor in Sport Management at the Free University of Brussels in Belgium.

Details Book

Author : Hans Westerbeek
Publisher : Routledge
Data Published : 30 November 2012
ISBN : 0415828236
EAN : 9780415828239
Format Book : PDF, Epub, DOCx, TXT
Number of Pages : 144 pages
Age + : 18 years
Language : English
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