A Sociology of the World Rally Championship PDF ePub eBook

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A Sociology of the World Rally Championship free pdf From its inauguration in 1973 until today, the FIA World Rally Championship (WRC) has been transformed from a little-known series to a pop-cultural roadshow worth millions of euros. In a promotional context this has spurred a debate between those who want rallying to be what it was historically and those who desire a real shift into 'the commercial age'. Drawing upon interviews with key people in the sport and trans-local ethnographic research from rallies, spectator cultures, the inner life of a WRC team, and the media production facilities, this book explores these questions of commerciality and sporting identity, arguing that the WRC's sporting identity is in fact a promotional asset. Placed at the intersection of sociology and sports management, A Sociology of the World Rally Championship is essential reading on how to combine sporting heritage with commercial progress.

About Hans Erik Naess

Hans Erik Naess is a Research Fellow in Sociology at the University of Oslo, Norway. He is affiliated with the interdisciplinary research programme CULTRANS (Cultural Transformation in the Age of Globalization).

Details Book

Author : Hans Erik Naess
Publisher : Palgrave Macmillan
Data Published : 19 September 2014
ISBN : 1137405430
EAN : 9781137405432
Format Book : PDF, Epub, DOCx, TXT
Number of Pages : 272 pages
Age + : 15 years
Language : English
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