Walls Ice Cream PDF ePub eBook

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Walls Ice Cream free pdf Everybody likes ice-cream, and there can be few names as big as Wall's in the European ice-cream industry. Now, part of the giant Unilever Ice Cream and Frozen Foods division, the Wall's brand is instantly recognised as a market leader. A position it has held since its venture into the frozen confectionary business as a seasonal diversification to its core business, cooked meats, sausages and pies in the early 1920s. In this book, Alan Earnshaw, David Hayward and Chris Stevens chart the company's reasons for diversification, and the way they began distributing their products. The story continues after the war, when to get around rationing and other regulations, Wall's sold their products under the slogan Omore than a treat a food'. In the post-war period, the firm could sell more ice cream than it could produce, and this continued down to the late-1950s, when the Osoft ice-cream' craze swept in from the USA, with Mister Softee and Mr.Whippy vans taking to the streets of Britain. So dangerous was this threat to Wall's and Lyons Maid, the other main producers, that the two new brands were acquired, so Wall's bought out Mr.Whippy. By the mid-1970s the sales of ice-cream products in supermarkets and home freezer-ownership had radically altered the Omobiling' market, and since then there has been a progressive decline in the number of ice-cream vans patrolling our streets.

About Alan Earnshaw

Alan Earnshaw, a leading transport historian, starts with the progress of the sales operations, from ice-cream trikes to motorised ice-cream vans, considering the many varied types that have been used, especially since World War II. Using the real-life experiences of former Wall's employees from around the country, this forms a fascinating social history as well as a mechanical one. Meanwhile, David Hayward (the assistant editor of Vintage Roadscene magazine) and Chris Stevens (whose father was a heavy goods driver for Wall's) take a look at the delivery fleet that the company employed. Together, the three writers provide a fascinating look at the company history, and their new book supplements the three existing Trans-Pennine/Nostalgia Road titles that deal with the subject of ice cream manufacture, delivery and mobiling (door-to-door sales).

Details Book

Author : Alan Earnshaw
Publisher : Trans-Pennine Publishing Ltd
Data Published : 01 November 2005
ISBN : 1903016215
EAN : 9781903016213
Format Book : PDF, Epub, DOCx, TXT
Number of Pages : 52 pages
Age + : 15 years
Language : English
Rating :

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