Ethical Marketing and the New Consumer PDF ePub eBook

Books Info:

Ethical Marketing and the New Consumer free pdf Vital tactics and strategies for marketers who want to connect with the ethical values of consumers Consumers today face more ethical buying decisions than ever before. Particularly those consumers who feel strongly about the environment often treat buying green as an ethical and moral imperative. Empowered, informed, and willing to make a political point with their dollars, these consumers are calling the shots. Brands need to pay attention and learn to market to them. Ethical Marketing and the New Consumer explores and explains the various types of consumers and mindsets and presents techniques and channels to the ethical consumer market. The author identifies 50 ethical values that matter to consumers and uses case studies to show how great brands are winning over ethical consumers or losing them. Chris Arnold (London, UK) is founder and Creative Partner at FEEL, the UK's leading specialist agency in the art of ethical marketing. He was previously a creative director at Saatchi

About Chris Arnold

Chris Arnold is founder and Creative Partner of Creative Orchestra, the world s first independent creative department, Social Enterprise ad agency and talent incubator. A former board member and a Creative Director of Saatchi

Details Book

Author : Chris Arnold
Publisher : John Wiley
Data Published : 19 September 2015
ISBN : 1119206510
EAN : 9781119206514
Format Book : PDF, Epub, DOCx, TXT
Number of Pages : 288 pages
Age + : 15 years
Language : English
Rating :

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