Chief Culture Officer PDF ePub eBook

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Chief Culture Officer free pdf The American corporationdeaf and blind to the world around itneeds a new professional. It needs a Chief Culture Officer. Grant McCracken, an anthropologist who now trains some of the worlds biggest companies and consulting firms, argues that the CCO would keep a finger on the pulse of contemporary cultural trends while developing a systematic understanding of the deep waves of culture in America and the world. The CCO would be the corporations eyes and ears, allowing it to detect coming changes, even when they exist only as the weakest of signals. Trenchantly on point and bursting with insight and character, Chief Culture Officer is sure to expand your horizonsand your business.

About Grant McCracken

Grant McCracken is a Research Affiliate at C3 at MIT. He earned his Ph.D. in anthropology at the University of Chicago and was the founding director of the Institute of Contemporary Culture. He has written nine academic books, and his work has been covered by Oprah, the New York Times, the Los Angeles Times, Newsweek, and BusinessWeek. He lives in Rowayton, Connecticut.

Details Book

Author : Grant McCracken
Publisher : Basic Books
Data Published : 02 June 2011
ISBN : 0465022049
EAN : 9780465022045
Format Book : PDF, Epub, DOCx, TXT
Number of Pages : 272 pages
Age + : 15 years
Language : English
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