The Art of Woo PDF ePub eBook

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The Art of Woo  free pdf Your projects, programs, and career turn on the difference between "no" and "yes." Yet selling ideas-especially the kinds of ideas that make organizations work-is a skill shrouded in mystery. Part emotional intelligence, part politics, part rhetoric, and part psychology, selling ideas is not like tricking someone out of his money. It's about helping others to see things your way-engaging their minds and imaginations.Charles Lindbergh, for example, needed woo to assemble backers for his famous flight. Nelson Mandela also used it to lead a revolution in South Africa. In any context, woo is two parts art and one part science.In The Art of Woo, Professors G. Richard Shell and Mario Moussa offer a self-assessment to determine which persuasion role fits you best and how to make the most of your natural strengths. They also share vivid stories from their experiences advising thousands of leaders and stories about famous people like John D. Rockefeller, Andrew Carnegie, Andy Grove, and Bono. Whether you're introverted or extroverted, competitive or collaborative, intellectual or practical, The Art of Woo will strengthen your persuasion skill in every aspect of your life.

About G. Richard Shell

Mario Moussa is a senior fellow in the Wharton School of Business's Leonard Davis Institute at the University of Pennsylvania, where he directs and teaches programs in health care. An internationally recognized expert in law, dispute resolution, and negotiations, G. Richard Shell is the author of several books, including the award-winning "Bargaining for Advantage: Negotiation Strategies for Reasonable People." Alan Sklar is the winner of several "AudioFile" Earphones Awards and a multiple finalist for the APA's prestigious Audie Award. Named a Best Voice of 2009 by "AudioFile" magazine, his work has twice earned him a Booklist Editors' Choice Award, a "Publishers Weekly" Listen-Up Award, and Audiobook of the Year by "ForeWord" magazine.

Details Book

Author : G. Richard Shell
Publisher : Tantor Media, Inc
Data Published : 18 October 2007
ISBN : 1400135303
EAN : 9781400135301
Format Book : PDF, Epub, DOCx, TXT
Number of Pages : pages
Age + : 15 years
Language : English
Rating :

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