Principles of Marketing PDF ePub eBook

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Principles of Marketing free pdf Do you want a book that links e-business to overall corporate strategy? That has case studies that investigate the phenomenon as well as the 'dot.bomb' disasters? This important new textbook offers a framework for comprehensive e-business strategy formulation based on rigorous and time-proven concepts from the field of strategic management, adapted to the specific context of e-business.Ideal for MBA students, upper-level undergraduates and practitioners, Strategies for e-Business provides the reader with tools for analysing 28 original case studies, examining how companies have developed and implemented electronic and mobile commerce strategies.The cases are contributed and researched by acknowledged experts and have been chosen to represent a range of industries including banking, retailing, media, education, manufacturing and advertising in Europe and beyond."Strategies for e-Business is packed with a treasury of timely and insightful international case studies, the very best concepts from academics, and powerful prescriptions for practising managers who wish to navigate the world of e-business without the hype. This highly readable book is clearly the culmination of years where Jelassi, in particular, has remained at the forefront of making e-business particularly relevant to the practising manager, gleaning deep insights from case research on how firms use e-business to gain competitive advantage, and his own leading academic research."Professor Andrew Boynton, Director of the Executive MBA, IMD Lausanne"This textbook is a great resource for everybody who is active in e-business. The comprehensive case studies outline the new pillars for success: a solid business model and well-founded strategy adapted to the unique characteristics of the digital world." Philipp Justus, Managing Director, eBay Germany "I have used several of the case studies that Jelassi has produced in my own teaching and find them to be invaluable...This will become, in my opinion, one of the best textbooks on e-commerce. It combines case studies with a serious and respected intellectual perspective. I would definitely adopt it - books like this are rare." Neil Pollock, Lecturer in e-Business, Management School and Economics, The University of EdinburghThe practical approach of this book inspires the reader to create value with e-business. It breaks down the barriers between conventional business and e-business. The carefully-researched and well-written case studies vividly demonstrate how to achieve sustainable advantage through new technologies.Haider Rashid, Chief Information Officer, ABB GroupTawfik Jelassi is Professor of e-Business and Information Technology at the School of International Management at Ecole Nationale des Ponts et Chaussees, Paris, FranceAlbrecht Enders is an Associate with The Boston Consulting Group, Cologne, Germany

About Scott Armstrong

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Details Book

Author : Scott Armstrong
Publisher : Prentice-Hall
Data Published : 22 July 2004
ISBN : 0273694774
EAN : 9780273694779
Format Book : PDF, Epub, DOCx, TXT
Number of Pages : pages
Age + : 15 years
Language : English
Rating :

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    Free Reading Books Online. Do you want a book that links e-business to overall corporate strategy? That has case studies that investigate the phenomenon as well as the 'dot.bomb' disasters?