The Essential Guide to Web Strategy for the Entrepreneur PDF ePub eBook

Books Info:

The Essential Guide to Web Strategy for the Entrepreneur free pdf Finally, there's a hype-free, business-focused guide to Web strategy for every entrepreneur. Tom Bergman and Stephan Garrison present intelligent, implementable strategies for extending business' reach, at minimal costs. From start to finish, the focus is on realism -- and on profit. Drawing upon the experiences of real companies, Bergman and Garrison demonstrate how to formulate strategies using existing assets. Coverage includes every aspect of Web strategy, including choosing a Web host, creating content, evaluating Web designs, securing your site, handling transactions, and much more. The book also includes detailed coverage of marketing, organized around the four dimensions that drive any business: price, place, product and promotion. The authors also provide an easy-to-understand glossary of key Web terms.

About Tom Bergman

DR. THOMAS P. BERGMAN is Associate Professor, Management Department, College of Business Administration at the University of Central Oklahoma, where he currently teaches Internet-based business strategy and consulting. An engineer and CPA, he holds a Ph.D. from the University of Oklahoma. He previously worked for Arthur Andersen

Details Book

Author : Tom Bergman
Publisher : Prentice-Hall
Data Published : 27 September 2001
ISBN : 0130621110
EAN : 9780130621115
Format Book : PDF, Epub, DOCx, TXT
Number of Pages : 350 pages
Age + : 18 years
Language : English
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