Crisis Communication in a Digital World PDF ePub eBook

Books Info:

Crisis Communication in a Digital World free pdf Crisis Communication in a Digital World provides an introduction to major crisis communication theories and issues management, using practical examples from Australia and New Zealand. The book examines how public relations can influence the nature of a crisis and the impact of its aftermath. It explores the role of PR specialists in different crisis situations - including natural disasters and morphing crises - and examines the challenges they face in a world where social media is a key source of communication. Readers are provided with an in-depth understanding of crisis communication and issues management through practical approaches, strategies and skills, which are supplemented by relevant theories based on evidence and experience. International perspectives have been included throughout to illustrate the impact of multinational companies on the digital world, including global media cycles and social media activism. Each chapter explores a different aspect of communications, including media, natural disasters and celebrity crises.

About Mark Sheehan

Mark Sheehan is a Senior Lecturer at the School of Communication and Creative Arts in the Faculty of Arts and Education at Deakin University. He has almost twenty years of middle and senior management experience in the private sector and has occupied a number of high profile positions. He holds a BA degree from La Trobe University, an MBA from RMIT University, as well as a Master of Economics (Public Affairs) from the University of Sydney. Deirdre Quinn-Allan is the Associate Head of School (Teaching and Learning) at the School of Communication and Creative Arts in the Faculty of Arts and Education at Deakin University. She has been a full-time member of the public relations teaching team within the Arts Faculty since February 2005.

Details Book

Author : Mark Sheehan
Publisher : Cambridge University Press
Data Published : 15 April 2015
ISBN : 1107678234
EAN : 9781107678231
Format Book : PDF, Epub, DOCx, TXT
Number of Pages : 350 pages
Age + : 15 years
Language : English
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