Made to Stick PDF ePub eBook

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Made to Stick free pdf Focusing on successful marketing campaigns and undying urban legends, this book is written for anyone who strives to craft messages that are memorable and lasting.

About Chip Heath

Chip Heath is a professor of organizational behavior in the Graduate School of Business at Stanford University. He lives in Los Gatos, California. Dan Heath is a Consultant to the Policy Programs of the Aspen Institute. A former researcher at Harvard Business School, he is a co-founder of Thinkwell, an innovative new-media textbook company. He lives in Raleigh, North Carolina.

Details Book

Author : Chip Heath
Publisher : Random House
Data Published : 01 January 2007
ISBN : 1400064287
EAN : 9781400064281
Format Book : PDF, Epub, DOCx, TXT
Number of Pages : 336 pages
Age + : 15 years
Language : English
Rating :

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