Data Mining PDF ePub eBook

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Data Mining free pdf On average, large companies have 178 corporate accounts on various social networks, and the data they collect is exploding more and more each year. Sound vaguely familiar? This practical book - written from a business rather than a technical perspective - shows you how to mine social media data and apply useful analytics to business planning. Every day, your customers, employees, and stakeholders comment on your company, your products, your brands, and other issues. How can you analyze this information and put it to work? Authors Micha Gorelick and Andy Terrel have helped large international organizations use analytics for core functions beyond marketing, such as customer care and product development. With this book, you will: Learn how to achieve business goals by creating appropriate measures in social media Examine real-world case studies that demonstrate how social media analysis was applied to a particular business need Discover state-of-the-art analysis tools and their potential limitations Make sense of your company's social media data with Data Mining.

About Lutz Finger

Lutz is co-founder and former CEO of Fisheye Analytics , a media data mining company. As an expert for data analytics he has supported various industries, from Brands such as Telefonica or the Daily Mail Group to the governments and NGO 's such as the World Economic Forum and the Olympic Committee . Before building up Fisheye Analytics , Lutz led Dell's online merchandizing business in Europe. Lutz is an Intra/Entrepreneur by heart. He has successfully built up several businesses such as a new sales center for Dell in Germany, an incubator for mobile applications for Ericsson and a start up selling online individualized Cards. Lutz has a Masters in Quantum Physics and an MBA from INSEAD . Currently he is writing a book on how to use data analytics within a business together with Soumitra Dutta. Soumitra Dutta is the Roland Berger Chaired Professor of Business and Technology at INSEAD and the founding director of INSEAD eLab, a center of excellence in the digital economy. From 1 July 2012, he will join the Samuel Curtis Graduate School of Management at Cornell University as its 11th Dean. Professor Dutta obtained his Ph.D. in computer science and his M.Sc. in business administration from the University of California at Berkeley. His current research is on technology strategy and innovation at both corporate and national policy levels. Professor Dutta has authored and co-authored several books, including "Throwing Sheep in the Boardroom: How Online Social Networking Will Transform Your Life, Work and World" (Fraser

Details Book

Author : Lutz Finger
Publisher : O'Reilly Media, Inc, USA
Data Published : 31 October 2013
ISBN : 1449336752
EAN : 9781449336752
Format Book : PDF, Epub, DOCx, TXT
Number of Pages : 150 pages
Age + : 15 years
Language : English
Rating :

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