Public Relations Research PDF ePub eBook

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Public Relations Research free pdf This volume is a major contribution to the trans-national debate on public relations research and communication management. It presents dominant concepts and findings from the scientific community in Germany in English language. At the same time, the compilation contains a selection of the most influential and relevant approaches from European and international researchers. Editors and contributors are renowned academics from all over the world. This books honours Guenter Bentele, one of the international spearheads of public relations research, and gives academics, students and communication managers a focussed insight into the field.

About Ansgar Zerfass

Ansgar Zerfass is professor in Communication Management at the University of Leipzig, Germany. He is engaged in various professional organizations and member of the executive board of EUPRERA, the European Public Relations Education and Research Association. Betteke van Ruler is professor in Communication Science and Communication Management at the University of Amsterdam. She serves as chair of the ICA International Communication Association's Public Relations Division. Krishnamurthy Sriramesh is one of the leading researchers in public relations worldwide. He has taught at Purdue University, the University of Florida, and Nanyang Technological University, Singapore. He serves on the editorial board of severeal international journals.

Details Book

Author : Ansgar Zerfass
Publisher : VS Verlag fur Sozialwissenschaften
Data Published : 30 November 2014
ISBN : 3531199617
EAN : 9783531199610
Format Book : PDF, Epub, DOCx, TXT
Number of Pages : 449 pages
Age + : 15 years
Language : English
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