Winning Legal Business from Medium-sized Companies PDF ePub eBook

Books Info:

Winning Legal Business from Medium-sized Companies free pdf Medium-sized companies are the economic 'bread and butter' for many law firms. Yet, very few have a dedicated marketing strategy for targeting this vital clientele. With rising competition from other law firms, professional service providers, banks, insurance companies, and a growing range of online and offline products now available to medium-sized companies, securing their business has never been tougher. Managing Partner's report on Winning Legal Business from Medium-Sized Companies offers unique insight into this crucial market and how to capitalise on it through the development of a tailored marketing strategy. Drawing on original research the report reveals: * The unique needs and expectations of medium-sized companies- * Who makes the decisions in buying legal services- * How they look for and then select law firms- * What kind of service they class as good or bad- * How to approach key decision makers and what not to do- * The key communication, marketing and business development tools available, including: newsletters, websites, social media, PR, speaking engagements and press coverage- and * How to avoid the common pitfalls when marketing to medium-sized companies. Genuine accounts are featured from key decision-makers in a range of medium-sized companies on how they purchase legal services, along with the perspectives of leading law firm marketing heads and managing partners. You will also find useful appendices including: marketing checklists and questionnaires, and a sample marketing plan for targeting medium-sized companies and clients. Winning Legal Business from Medium-Sized Companies will help you build a competitive marketing strategy to successfully target this crucial market.

About Silvia Hodges

Dr Silvia Hodges teaches marketing and management at Fordham Law School in New York. She consults and empowers law firms to win and keep the international clients they want. Silvia earned her PhD at Nottingham Law School in the United Kingdom (UK) with Professor Stephen Mayson on the topic 'Marketing legal services to medium-sized companies'. Silvia also holds a master's degree in business from Universitat Bayreuth (Germany) and Warwick Business School (UK). Silvia has conducted a number of studies on law firm marketing in Europe, Latin America and the United States (US), including the first study on the buying behaviour of medium-sized companies in 2006. Prior to joining academia, Silvia worked as a marketing manager for law firms in Europe. She has authored a textbook on legal marketing for WoltersKluwer and was a columnist on law firm marketing for an Italian business newspaper. She frequently lectures and publishes on international law firm marketing topics. A big believer in networking, Silvia founded a networking group for legal marketers in Italy and is very involved in the Legal Marketing Association (LMA) and the New York LMA chapter, as well as the New York State Bar Association, Law Practice Management section. She also closely collaborates with other international legal marketing networks around the world.

Details Book

Author : Silvia Hodges
Publisher : Ark Group
Data Published : 31 March 2011
ISBN : 190778747X
EAN : 9781907787478
Format Book : PDF, Epub, DOCx, TXT
Number of Pages : 95 pages
Age + : 15 years
Language : English
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