Marketing Lessons from the Grateful Dead PDF ePub eBook

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Marketing Lessons from the Grateful Dead free pdf The Grateful Dead-rock legends, marketing pioneers

The Grateful Dead broke almost every rule in the music industry book. They encouraged their fans to record shows and trade tapes- they built a mailing list and sold concert tickets directly to fans- and they built their business model on live concerts, not album sales. By cultivating a dedicated, active community, collaborating with their audience to co-create the Deadhead lifestyle, and giving away "freemium" content, the Dead pioneered many social media and inbound marketing concepts successfully used by businesses across all industries today.

Written by marketing gurus and lifelong Deadheads David Meerman Scott and Brian Halligan, "Marketing Lessons from the Grateful Dead" gives you key innovations from the Dead's approach you can apply to your business. Find out how to make your fans equal partners in your journey, "lose control" to win, create passionate loyalty, and experience the kind of marketing gains that will not fade away!

About David Meerman Scott

Unfortunately, currently we simply can't provide you with information about this Writer David Meerman Scott. However does not mean that people don't work on the assortment. Additionally we request that you just assist us to in this subject. If you have down time and require will certainly exceptionally get pleasure from in the event you give us all the information you have. Whenever receiving these responses and details coming from end users with regards to the Marketing Lessons from the Grateful Dead Publisher David Meerman Scott, all of us initially her look at. When most of us be certain that all accurate, just submit this. We see why enable along with thanks a lot before hand.

Details Book

Author : David Meerman Scott
Publisher : John Wiley
Data Published : 30 July 2010
ISBN : 6612729112
EAN : 9786612729119
Format Book : PDF, Epub, DOCx, TXT
Number of Pages : 195 pages
Age + : 15 years
Language : English
Rating :

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    The Grateful Dead broke almost every rule in the music industry book. They encouraged their fans to record shows and trad