Uncommon Sense, Common Nonsense PDF ePub eBook

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Uncommon Sense, Common Nonsense free pdf This is a book for managers who know that their organisations are stuck in a mindset that thrives on fashionable business theories that are no more than folk wisdom, and whose so-called strategies that are little more than banal wish lists. It puts forward the notion that the application of uncommon sense - thinking or acting differently from other organisations in a way that makes unusual sense - is the secret to competitive success. For those who want to succeed and stand out from the herd this book is a beacon of uncommon sense and a timely antidote to managerial humbug.

About Jules Goddard

Jules Goddard is a Fellow of the Centre for Management Development at London Business School, where he has taught competitive strategy and creative marketing for 30 years. He is also a Research Associate of the Management Lab at London Business School and was previously Gresham Professor of Commerce and Mercers Memorial Professor at City University. In his career he has worked for leading advertising firms in New York and London Tony Eccles is Visiting Professor of Strategic Management at Cass Business School, City University, having previously been Professor of Strategic Management at London Business School, In his career he has consulted with many international organisations, been a television presenter and award winning copywriter. He is the author of Under New Management and Succeeding with Change.

Details Book

Author : Jules Goddard
Publisher : Profile Books Ltd
Data Published : 23 May 2013
ISBN : 1846686024
EAN : 9781846686023
Format Book : PDF, Epub, DOCx, TXT
Number of Pages : 256 pages
Age + : 15 years
Language : English
Rating :

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