The Brand Strategist's Guide to Desire PDF ePub eBook

Books Info:

The Brand Strategist's Guide to Desire free pdf Brands are supposed to meet their customers' needs- but does industry understand what really matters to them? The Brand Strategist's Guide to Desire provides a ground-breaking model for understanding and responding to consumer desire, offering brands a way to build strong relationships and gain a lasting competitive advantage. Through interviews with sociologists, psychologists and leading brand consultants, Anna Simpson explores five common desires: community, adventure, aesthetics, vitality and purpose. She argues that, by examining motivation, companies can understand how to develop successful products and services that offer real value. Featuring case studies of leading brands that follow this approach, including Nike, Oprah and Zumba, the book presents techniques and tactics for desire-based strategies, arguing that a desire well met is more likely to be felt again. #BrandGuide2Desire

About Anna Simpson

Anna Simpson is a journalist and the Editor of Green Futures, the solutions magazine founded by Jonathon Porritt and published by Forum for the Future. She is a regular speaker at global conferences, recently the World Forum for a Responsible Economy, the Future Cleantech Forum and the Euro-Mediterranean Energy Efficiency Forum. Anna has also been a jury member for various award schemes, including the European Commission Environmental Management Awards Scheme, the EU Ecolabel Communications Awards and the Women in Social and Environmental Enterprise Awards. She has a first class BA in English and French from Oxford University, and a Masters from the School of Oriental and African Studies, London. @_annasimpson

Details Book

Author : Anna Simpson
Publisher : Palgrave Macmillan
Data Published : 12 March 2014
ISBN : 1137351837
EAN : 9781137351838
Format Book : PDF, Epub, DOCx, TXT
Number of Pages : 204 pages
Age + : 15 years
Language : English
Rating :

Reviews The Brand Strategist's Guide to Desire



17 Comments Add a comment




Related eBooks Download


  • Strong Brands Strong Relationships free pdfStrong Brands Strong Relationships

    From the editor team of the ground-breaking Consumer-Brand Relationships: Theory and Practice comes this new volume. Strong Brands. Strong Relationships is a collection of innovative research and management insights that build upon the foundations of the first book..


  • A Better Brand free pdfA Better Brand

    Building Better Brands is the essential guide to creating and evolving brands. Leveraging three decades of brand consulting for legendary companies like Caterpillar. Harley-Davidson..


  • The Power of Why  :  Breaking Out in a Competitive Marketplace free pdfThe Power of Why : Breaking Out in a Competitive Marketplace

    Does your competitor always get the sale. even though your products and service are just as good if not better.

    Why are some companies once-trusted brands now deemed worthless.

    Do you have to continually sell to your existing customers as though they are brand-new ones..


  • The Return of Desire free pdfThe Return of Desire

    Dr. Ogden draws on decades of clinical experience as well as on her own sex research to understand why some women do not enjoy--or don't desire--sex and offers new approaches to reviving women's sexual desire and pleasure..


  • Desire in the Canterbury Tales (Interventions free pdfDesire in the Canterbury Tales (Interventions

    Chaucer s Canterbury Tales is a discourse of desire. Beyond the many pilgrims stories taking desire as their topic. Elizabeth Scala argues that desire operates in structurally significant ways found in the signifying chains that link the tales to each other..


  • The Brand Strategist's Guide to Desire free pdfThe Brand Strategist's Guide to Desire

    ePub Books Free. Brands are supposed to meet their customers' needs- but does industry understand what really matters to them? The Brand Strategist's Guide to Desire provides a ground-breaking model f