Independent Luxury PDF ePub eBook

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Independent Luxury free pdf There is an endangered species in luxury: independent companies! In an ever-challenging globalized luxury environment, difficulties arise for companies striving to escape the ever-growing clout of luxury conglomerates. But so do opportunities! Through case studies of game-changing brands including: W Motors, HYT watches, Iris Van Herpen, Comme des Garcons, Brunello Cuccinelli, Etudes Studio, Holition, Digital Luxury Group, and many others, this book introduces the luxury innovation framework presenting four winning strategies and a unique approach for entrepreneurs, creators, designers, and managers daring to challenge the status quo and to become ground breakers. For updates and more information about this book, visit

About Jonas Hoffmann

Jonas Hoffmann, PhD, is Professor of Luxury Strategy at SKEMA Business School. An expert in innovation and emerging markets, he consults and give executive training regularly in Europe, China and the United States. He is a regular keynote speaker at international luxury summits and has published with Palgrave the books 'Global Luxury Trends', 'Luxury Strategy in Action' and 'Sustainable Innovation Strategy'. Laurent Lecamp is the co-founder of successful luxury companies in the watch making/accessories industry which have been awarded for creativity, design and innovation. He was one of the very youngest CEOs in the Swiss Watchmaking Industry with the Cyrus brand. He is an influential advocate for independent luxury players and regularly invited for international conferences. He is currently Executive Vice President Sales at Carl F. Bucherer.

Details Book

Author : Jonas Hoffmann
Publisher : Palgrave Macmillan
Data Published : 31 July 2015
ISBN : 1137481447
EAN : 9781137481443
Format Book : PDF, Epub, DOCx, TXT
Number of Pages : 268 pages
Age + : 15 years
Language : English
Rating :

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