You May Also Like PDF ePub eBook

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You May Also Like free pdf From the bestselling author of "Traffic, " a brilliant and entertaining exploration of our personal tastes--why we like the things we like, and what it says about us. Everyone knows his or her favourite colour, the foods we most enjoy, and which season of "The Sopranos" deserves the most stars on Netflix. But what does it really mean when we like something? How do we decide what's good? Is it something biological? What is the role of our personal experiences in shaping our tastes? And how do businesses make use of this information to develop and sell their products? In "You May Also Like," Tom Vanderbilt dives deep into this complex and fascinating world. He explores the physiology of eating to reveal how our taste buds, which can only recognize five tastes, interact with our olfactory systems and our memories to create an astounding array of flavours. He shows how difficult it is, even for experts, to pinpoint exactly what makes something good or enjoyable, and how companies like Netflix can make or lose millions based on their ability to predict what we will enjoy. Like his bestselling book "Traffic, " Vanderbilt's new book takes us on a stimulating and surprising intellectual journey that helps us better understand our world and ourselves, and the things we so often take for granted."

About Tom Vanderbilt

TOM VANDERBILT has written for many publications, including the "New York Times Magazine," the "Wall Street Journal Magazine," "Popular Science," the "Financial Times," "Smithsonian, " the "London Review of Books," among many others. He is a contributing editor of "Wired UK," "Outside" and "Artforum." He is the author of "Traffic: Why We Drive the Way We Do (and What It Says About Us)" and "Survival City: Adventures Among the Ruins of Atomic America." He has appeared on a wide range of television and radio programs, from the "Today Show" to the BBC's "World Service" to NPR's "Fresh Air." He has been a Visiting Scholar at NYU's Rudin Center for Transportation, a research fellow at the Canadian Centre for Architecture, a fellow at the Design Trust for Public Space, and a winner of the Warhol Foundation Arts Writers Grant, among other honours. He lives in Brooklyn, NY. The author lives in Brooklyn, NY.

Details Book

Author : Tom Vanderbilt
Publisher : Knopf Canada
Data Published : 10 May 2016
ISBN : 0307402622
EAN : 9780307402622
Format Book : PDF, Epub, DOCx, TXT
Number of Pages : 368 pages
Age + : 15 years
Language : English
Rating :

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