Luxury World PDF ePub eBook

Books Info:

Luxury World free pdf The word 'luxury' has almost lost its meaning. Once used to describe genuinely prestigious products or places, the concept of luxury has been hijacked by a multitude of aspiring or overpriced commodities, from foot spas to chocolates. So what is real luxury? Which are the genuine luxury brands, and how have they reacted to the rise of the 'mass luxury' sector? What strategies do they use to lift themselves into the realm of the truly elite? Who are their customers - and what kind of lives do these remarkable people lead? How do luxury brands attract and retain them? And above all, where can the industry turn now excess is out of fashion? With wit, accuracy and insatiable curiosity, "Luxury World" takes us on a voyage around the luxury universe, slipping behind the facades of the world's most sophisticated businesses to show the reader how they function. Among other destinations, best-selling author Mark Tungate visits Swiss watchmakers, the champagne houses of France, the diamond district of Antwerp, the luxury enclave of Monte Carlo, the discreet ateliers of the last craftsmen and a host of brands in Paris - the self-proclaimed capital of elegance. Along the way, he uncovers the true face of today's luxury industry.

About Mark Tungate

Mark Tungate is the author of the best-selling Fashion Brands, Adland and Branded Male, all published by Kogan Page. Based in Paris, he is a journalist specializing in media, marketing and communication. He writes regularly about advertising, style and popular culture for the French media magazine Strategies and the trends intelligence service WGSN. His work has also appeared in The Times, The Independent and The Telegraph, as well as the magazine CNN Traveller. He is a copywriter for several brands and advertising agencies and he regularly speaks at conferences around the world.

Details Book

Author : Mark Tungate
Publisher : Kogan Page Ltd
Data Published : 03 October 2009
ISBN : 0749452633
EAN : 9780749452636
Format Book : PDF, Epub, DOCx, TXT
Number of Pages : 256 pages
Age + : 15 years
Language : English
Rating :

Reviews Luxury World

17 Comments Add a comment

Related eBooks Download

  • Real Luxury free pdfReal Luxury

    Real Luxury examines what 'luxury brands' are from a new perspective: from economic. sociological and psychological standpoints. It spells out the challenges the luxury sector is facing and puts forward a brand new and practical model to revive and protect luxury brands in the long term..

  • Luxury Strategy in Action free pdfLuxury Strategy in Action

    The meaning of luxury and the sorts of customers that buy luxury have continually been evolving. but never as dramatically as in the past 20 years. With more potential consumers. the luxury sector is today healthier than ever..

  • The Road to Luxury free pdfThe Road to Luxury

    A thorough. comprehensive guide to the luxury goods industry for executives. entrepreneurs. and students interested to know about the luxury business

    As key new luxury markets like Asia..

  • The Management of Luxury free pdfThe Management of Luxury

    In The Management of Luxury. 50 contributors from 11 countries and 23 top academic institutions working at the forefront of luxury management research provide experienced luxury managers and luxury researchers with insightful marketing and management perspectives on the luxury market..

  • Independent Luxury free pdfIndependent Luxury

    There is an endangered species in luxury: independent companies. In an ever-challenging globalized luxury environment. difficulties arise for companies striving to escape the ever-growing clout of luxury conglomerates..

  • Luxury World free pdfLuxury World

    Book Of Enoch Download. The word 'luxury' has almost lost its meaning. Once used to describe genuinely prestigious products or places, the concept of luxury has been hijacked by a multitude of aspirin