Driving Honda PDF ePub eBook

Books Info:

Driving Honda free pdf Since its birth as a motorcycle company in 1949, Honda has steadily grown into one of the world s largest automakers and engine manufacturers, as well as one of the most beloved, most profitable, and most consistently innovative multinational corporations. What drives the company that keeps creating and improving award-winning and bestselling models like the Civic, Accord, Odyssey, CR-V, and Pilot? According to Jeffrey Rothfeder, what truly distinguishes Honda from its competitors, especially archrival Toyota, is a deep commitment to a set of unorthodox management tenets. The Honda Way, as insiders call it, is notable for decentralization over corporate control, simplicity over complexity, experimentation over Six Sigma driven efficiency, and unyielding cynicism toward the status quo and whatever is assumed to be the truth. Those are just a few of the ideas that the company s colorful founder Soichiro Honda embedded in the DNA of his start-up sixty-five years ago. As the first journalist allowed behind Honda s infamously private doors, Rothfeder interviewed dozens of executives, engineers, and frontline employees about Honda s management practices and global strategy. He shows how the company developed and maintained its unmatched culture of innovation, resilience, and flexibility and how it exported that culture to other countries that are strikingly different from Japan, establishing locally controlled operations in each region where it lays down roots."

About Jeffrey Rothfeder

Jeffrey Rothfederis a veteran award-winning journalist and former editor-in-chief at International Business Times. He has written numerous critically acclaimed books, includingMcIlhenny s Gold, Every Drop for Sale, andPrivacy for Sale. He was previously national news editor atBloomberg News, editor-in-chief atPC Magazine, executive editor atTime Inc., and an editor atBusinessweek. He lives in Cortlandt Manor, New York."

Details Book

Author : Jeffrey Rothfeder
Publisher : Portfolio
Data Published : 29 September 2015
ISBN : 1591847974
EAN : 9781591847977
Format Book : PDF, Epub, DOCx, TXT
Number of Pages : 320 pages
Age + : 15 years
Language : English
Rating :

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